Cerebra Marketing

Marketing ROI

Understand your customers and maximize ROI on your marketing spend

DID YOU KNOW ?
73% of retail consumers use multiple channels to shop.
Source:
Discover what products to market to your customer segments
Take recommended actions that maximize financial gains and minimize marketing spend
Visualize the financial impact associated with each insight
See some examples:
Search for insights
Insights feed
See more example insights

21% of your loyal customers made a purchase only once over the last two months. Win them back by sending an email with a gift or coupon.

May 21, 2020
Monthly
Churn
Win-back
Recommended action:

Win back loyal customers

$50,000
  • Your loyal customers are those who made purchases at least once a month over the last 12 months.
  • 21% of them have purchased only once in the last two months.
  • Win them back by sending an email with a gift or coupon.

Convert one-time shoppers to loyal customers with OFF-WHITE Air Presto White!

May 21, 2020
Monthly
Conversion
Recommended action:

Feature OFF-WHITE Air Presto White

$25,000
  • We have identified ~25% of your customer base as potential loyal customers
  • Convert these one-time shoppers to loyal customers with OFF-WHITE Air Presto White
  • Coordinate with your marketing team in sending out promotional emails that feature this product to this customer segment.

Sales of your Black Square Basket Bag are slowing over the past 30 days, consider promoting it on the homepage of your eCommerce site and your social channels.

June 2, 2020
Monthly
Recommended action:

Promote Black Square Basket Bags

$20,000
  • The sell-through of your Black Square Basket Bag (about 5 units a week), is slower than expected (about 8 units a week).
  • To reach the target sell-through, consider promoting it on the homepage of your eCommerce site and your social channels.

You are losing your High Spenders more than normal! 28% of your High Spenders became Mid Spenders last month, while the average is 10%.

May 21, 2020
Monthly
Churn
Win-back
Recommended action:

Win back High Spenders

$30,000
  • The High Spenders are those who spent at least $5,000 over the past three months.
  • 28% of the High Spenders have decreased their spending to become a Mid Spender, while the normal churn is 10%.
  • Win them back giving them exclusive access to limited edition runs.

Discover this package

Understanding and improving the ROI on your marketing requires insight into each step of the product life cycle - the product itself, where it’s located, what its value is, and how you bring attention to it. Cerebra’s insights integrate data all the way from your raw materials to your promotional costs, thus giving you ways to boost ROI quickly and lastingly.

Know Your Customers
Which are your key demographics? How can you make your product appeal across demos?
Get the Right Price
What’s the value of your product? How do your buying and merchandising decisions impact your pricing?
Find the Right Place
Where should customers be looking for your products? How do you fit in to your customers’ needs?
Promote Effectively
What advertising works and what doesn’t? Where can you unlock new sources of demand?
Anticipate Trends
How can your marketing quickly adjust to reflect the tastes of your customers?
Get Better and Better
How can you continuously improve your marketing ROI?

Buying Assist in action

Top companies use Cerebra Buying Assist to ride the right trends
and always be on target with their buying & merchandising,

Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia.
Sarah Smith
Lead Merchandiser, Vakko
Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia.
Craig Sams
Lead Developer, Flowbase
Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia.
Simon Lee
Lead Developer, Flowbase

A 3-step program to get ahead in your decision making

We help complex organizations introduce, adopt, and foster evidence-based decision making processes. Unlike a traditional consulting firm, we introduce data-based decision making via three fronts:

Learn more

Truly actionnable insights

Which are your key demographics? How can you make your product appeal across demos?

ERP Sales Data (in-store and online)
ERP Product Data
ERP Inventory Data

Perfectly integrated with your data stream

Education remainder in so cordially. His remainder and own dejection daughters sportsmen. Is easy took he shed to kind.

Learn more

Actions & workflows

Explore with us

The Cerebra team shares insights and stories

Our most common asked questions.

How do I get started ?

One day, after a troubling visit from the giant Catherine Clifford, Chloe leaves her house and sets out in search of three cosy sausages.

Do you connect with our workflows ?

One day, after a troubling visit from the giant Catherine Clifford, Chloe leaves her house and sets out in search of three cosy sausages.

Can you adapt to our needs ?

One day, after a troubling visit from the giant Catherine Clifford, Chloe leaves her house and sets out in search of three cosy sausages.

Do I need a data science team ?

One day, after a troubling visit from the giant Catherine Clifford, Chloe leaves her house and sets out in search of three cosy sausages.

Search for insights
Insights feed

21% of your loyal customers made a purchase only once over the last two months. Win them back by sending an email with a gift or coupon.

May 21, 2020
Monthly
Churn
Win-back
Recommended action:

Win back loyal customers

$50,000
  • Your loyal customers are those who made purchases at least once a month over the last 12 months.
  • 21% of them have purchased only once in the last two months.
  • Win them back by sending an email with a gift or coupon.

Convert one-time shoppers to loyal customers with OFF-WHITE Air Presto White!

May 21, 2020
Monthly
Conversion
Recommended action:

Feature OFF-WHITE Air Presto White

$25,000
  • We have identified ~25% of your customer base as potential loyal customers
  • Convert these one-time shoppers to loyal customers with OFF-WHITE Air Presto White
  • Coordinate with your marketing team in sending out promotional emails that feature this product to this customer segment.

Sales of your Black Square Basket Bag are slowing over the past 30 days, consider promoting it on the homepage of your eCommerce site and your social channels.

June 2, 2020
Monthly
Recommended action:

Promote Black Square Basket Bags

$20,000
  • The sell-through of your Black Square Basket Bag (about 5 units a week), is slower than expected (about 8 units a week).
  • To reach the target sell-through, consider promoting it on the homepage of your eCommerce site and your social channels.

You are losing your High Spenders more than normal! 28% of your High Spenders became Mid Spenders last month, while the average is 10%.

May 21, 2020
Monthly
Churn
Win-back
Recommended action:

Win back High Spenders

$30,000
  • The High Spenders are those who spent at least $5,000 over the past three months.
  • 28% of the High Spenders have decreased their spending to become a Mid Spender, while the normal churn is 10%.
  • Win them back giving them exclusive access to limited edition runs.