Cerebra Marketing

Marketing ROI

DID YOU KNOW ?
73% of retail consumers use multiple channels to shop.
Source:
Segment customer cohorts across demographics and product types to more effectively target your marketing
Find the right price point to increase margins by 3%
Discover what marketing works and what doesn’t to reduce marketing spend by 11%
See some examples:
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Insights feed
See more example insights

Men’s backpacks are found in purchase baskets that are on average, 8% higher than your average customer basket size. Cross-promote this with other products to increase sales volume by $150,000 over the next month.

Monthly
Recommended action:

Shoppers that come to your website via ABDCE.com have a 13% higher likelihood to purchase than do shoppers from elsewhere. Increase ad-spend on ABCDE.com to increase revenues by $19,000 in the next two weeks.

Monthly
Recommended action:

Since increasing prices on men’s low-top shoes on May 15th, sales volume is down 14%, costing you roughly $11,001/month.

Monthly
Recommended action:

Wide leg culottes are the new hot trend among millennials on social media, consider buying more culottes for Spring 2021!

May 20, 2020
Monthly
Consumer insight
New trend
Recommended action:

Buy more culottes for Spring 2021

$200,000
  • Compared to other style trends such as cropped tops and midi skirts, wide leg culottes is trending faster among the Millennials on social media.
  • Some of the reasons they cited are: "Culottes are the new skirts, comfy and stylish!", "I never have to worry about sitting down cross-legged again; plus, they have pockets."
  • We recommend you to buy more culottes for Spring 2021 to capitalize on this trend.

Your in-store promotions for ____ brand skin care is costing you $63,000 per week, but has only resulted in an increase in sales of 4%.

Monthly
Recommended action:

Discover this package

Understanding and improving the ROI on your marketing requires insight into each step of the product life cycle - the product itself, where it’s located, what its value is, and how you bring attention to it. Cerebra’s insights integrate data all the way from your raw materials to your promotional costs, thus giving you ways to boost ROI quickly and lastingly.

Know Your Customers
Which are your key demographics? How can you make your product appeal across demos?
Get the Right Price
What’s the value of your product? How do your buying and merchandising decisions impact your pricing?
Find the Right Place
Where should customers be looking for your products? How do you fit in to your customers’ needs?
Promote Effectively
What advertising works and what doesn’t? Where can you unlock new sources of demand?
Anticipate Trends
How can your marketing quickly adjust to reflect the tastes of your customers?
Get Better and Better
How can you continuously improve your marketing ROI?

Buying Assist in action

Top companies use Cerebra Buying Assist to ride the right trends
and always be on target with their buying & merchandising,

Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia.
Sarah Smith
Lead Merchandiser, Vakko
Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia.
Craig Sams
Lead Developer, Flowbase
Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia.
Simon Lee
Lead Developer, Flowbase

A 3-step program to get ahead in your decision making

We help complex organizations introduce, adopt, and foster evidence-based decision making processes. Unlike a traditional consulting firm, we introduce data-based decision making via three fronts:

Learn more

Truly actionnable insights

Which are your key demographics? How can you make your product appeal across demos?

ERP Sales Data (in-store and online)
ERP Product Data
ERP Inventory Data

Perfectly integrated with your data stream

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Actions & workflows

Explore with us

The Cerebra team shares insights and stories

Our most common asked questions.

How do I get started ?

One day, after a troubling visit from the giant Catherine Clifford, Chloe leaves her house and sets out in search of three cosy sausages.

Do you connect with our workflows ?

One day, after a troubling visit from the giant Catherine Clifford, Chloe leaves her house and sets out in search of three cosy sausages.

Can you adapt to our needs ?

One day, after a troubling visit from the giant Catherine Clifford, Chloe leaves her house and sets out in search of three cosy sausages.

Do I need a data science team ?

One day, after a troubling visit from the giant Catherine Clifford, Chloe leaves her house and sets out in search of three cosy sausages.

Search for insights
Insights feed

Men’s backpacks are found in purchase baskets that are on average, 8% higher than your average customer basket size. Cross-promote this with other products to increase sales volume by $150,000 over the next month.

Monthly
Recommended action:

Shoppers that come to your website via ABDCE.com have a 13% higher likelihood to purchase than do shoppers from elsewhere. Increase ad-spend on ABCDE.com to increase revenues by $19,000 in the next two weeks.

Monthly
Recommended action:

Since increasing prices on men’s low-top shoes on May 15th, sales volume is down 14%, costing you roughly $11,001/month.

Monthly
Recommended action:

Wide leg culottes are the new hot trend among millennials on social media, consider buying more culottes for Spring 2021!

May 20, 2020
Monthly
Consumer insight
New trend
Recommended action:

Buy more culottes for Spring 2021

$200,000
  • Compared to other style trends such as cropped tops and midi skirts, wide leg culottes is trending faster among the Millennials on social media.
  • Some of the reasons they cited are: "Culottes are the new skirts, comfy and stylish!", "I never have to worry about sitting down cross-legged again; plus, they have pockets."
  • We recommend you to buy more culottes for Spring 2021 to capitalize on this trend.

Your in-store promotions for ____ brand skin care is costing you $63,000 per week, but has only resulted in an increase in sales of 4%.

Monthly
Recommended action: