MARKDOWN ASSISTANT

Dynamic Markdown

We surface the optimal markdown to achieve the margin and sell-through goal for each product.

DID YOU KNOW ?
Over the past 5 years, retailers have seen days inventory outstanding (DIO) increase by 8.3%.
Source:
View recommended markdowns and timeline to inform your decisions
Visualize the financial impact associated with each insight
Minimize stale inventory and maximize your financial returns
See some examples:
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Insights feed
See more example insights

Sales of Lilly Pulitzer Mercato tote are on the decline, apply 25% discount by May 31.

May 13, 2020
Monthly
lilly pulitzer
handbags
Recommended action:

Apply a 25% discount by May 31, 2020

Gain $50,000 in additional profit
  1. Based on the current sales data, the sell-through rate of Lilly Pulitzer Mercato tote (5 units a week) is 2.6 times slower than average in the past 30 days, and is unlikely to hit the goal of 10 units a week by June 1, 2020.
  2. You should apply a 25% discount to increase the sell-through rate to 10 units a week.
  3. If you apply this discount, you are forecasted to gain $50,000 in additional profit by September 1.

Sales of Loewe's Square Basket Bags are slower than expected with a 10% discount, increase the discount to 25% to hit the sell-through goal.

Monthly
Handbags
Loewe's
Recommended action:

Increase the markdown to 25%

$60,000
  1. Based on the current sales data, the sell-through rate of Loewe's Square Basket Bags (8 units a week) is slower than expected with a 10% discount, and is unlikely to hit the goal of 12 units a week by June 1, 2020.
  2. You should apply a 25% discount to increase the sell-through rate to 12 units a week.
  3. If you apply this discount, you are forecasted to gain $60,000 in additional profit.

Sales of Loewe’s balloon small bags have gone up faster than expected, lower the 25% discount to 10%.

May 13, 2020
Monthly
loewe
accessories
Recommended action:

Lower the discount from 25% to 10%

Gain $50,000 in additional profit
  1. Based on the current sales data, the sell-through rate of Loewe’s balloon small bags is higher than expected, at a rate of 20 units per week instead of 15 units per week.
  2. We recommend that you lower the discount rate from 25% to 10% to gain $50,000 in additional profit.

Sales of Michael Kors Georgie Leather and Chain-Mesh Trainer are strong, remove the 10% discount to avoid missing out on sales.

May 19, 2020
Monthly
Sneakers
Michael Kors
Recommended action:

Remove the 10% discount

$30,000
  1. Based on the current sales data, the sell-through rate of Michael Kors Georgie Leather and Chain-Mesh Trainer (10 units a week) is larger than expected with a 10% discount.
  2. You should remove the 10% discount and sell at full price instead.
  3. If you remove this discount, you are forecasted to gain $30,000 in additional profit.

Discover this package

From production to sale, each item you carry has its own unique lifecycle. Cerebra presents alerts that allow you to optimize your markdown modeling at all stages of your product’s lifecycle. Taking into account data sources from all stages of a product - raw materials, ordering, production, planning, stocking, sales, and returns - Cerebra presents you with actionable insights that holistically improve your markdown processes. 

Forecast Inventory
Which products are forecasted to become stale, or have increased carrying costs, and what’s the financial impact?
Understand what to do
How would discounting impact demand and sales? Should you re-stock, or find a new SKU to replace one that isn’t moving?
Maximize profit
What is the right price to reduce costs arising from unsold inventory, while still maintaining margins?
Tailor your action
What’s the best way to segment your products? Which factors impact the efficacy of your markdown modeling - location, SKU, social engagement, demographics?
Find what stands out
Why do some pricing strategies work and others don’t?
Get Better and Better
What are the most effective ways to build on your markdown successes to drive meaningful, lasting markdown strategies?

Buying Assist in action

Top companies use Cerebra Buying Assist to ride the right trends
and always be on target with their buying & merchandising,

Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia.
Sarah Smith
Lead Merchandiser, Vakko
Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia.
Craig Sams
Lead Developer, Flowbase
Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia.
Simon Lee
Lead Developer, Flowbase

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We help complex organizations introduce, adopt, and foster evidence-based decision making processes. Unlike a traditional consulting firm, we introduce data-based decision making via three fronts:

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Truly actionnable insights

Which products are forecasted to become stale, or have increased carrying costs, and what’s the financial impact?

ERP Sales Data (in-store and online)
ERP Product Data
ERP Inventory Data

Perfectly integrated with your data stream

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Insights feed

Sales of Lilly Pulitzer Mercato tote are on the decline, apply 25% discount by May 31.

May 13, 2020
Monthly
lilly pulitzer
handbags
Recommended action:

Apply a 25% discount by May 31, 2020

Gain $50,000 in additional profit
  1. Based on the current sales data, the sell-through rate of Lilly Pulitzer Mercato tote (5 units a week) is 2.6 times slower than average in the past 30 days, and is unlikely to hit the goal of 10 units a week by June 1, 2020.
  2. You should apply a 25% discount to increase the sell-through rate to 10 units a week.
  3. If you apply this discount, you are forecasted to gain $50,000 in additional profit by September 1.

Sales of Loewe's Square Basket Bags are slower than expected with a 10% discount, increase the discount to 25% to hit the sell-through goal.

Monthly
Handbags
Loewe's
Recommended action:

Increase the markdown to 25%

$60,000
  1. Based on the current sales data, the sell-through rate of Loewe's Square Basket Bags (8 units a week) is slower than expected with a 10% discount, and is unlikely to hit the goal of 12 units a week by June 1, 2020.
  2. You should apply a 25% discount to increase the sell-through rate to 12 units a week.
  3. If you apply this discount, you are forecasted to gain $60,000 in additional profit.

Sales of Loewe’s balloon small bags have gone up faster than expected, lower the 25% discount to 10%.

May 13, 2020
Monthly
loewe
accessories
Recommended action:

Lower the discount from 25% to 10%

Gain $50,000 in additional profit
  1. Based on the current sales data, the sell-through rate of Loewe’s balloon small bags is higher than expected, at a rate of 20 units per week instead of 15 units per week.
  2. We recommend that you lower the discount rate from 25% to 10% to gain $50,000 in additional profit.

Sales of Michael Kors Georgie Leather and Chain-Mesh Trainer are strong, remove the 10% discount to avoid missing out on sales.

May 19, 2020
Monthly
Sneakers
Michael Kors
Recommended action:

Remove the 10% discount

$30,000
  1. Based on the current sales data, the sell-through rate of Michael Kors Georgie Leather and Chain-Mesh Trainer (10 units a week) is larger than expected with a 10% discount.
  2. You should remove the 10% discount and sell at full price instead.
  3. If you remove this discount, you are forecasted to gain $30,000 in additional profit.