Cerebra Buying Assist

Data-Driven Merchandising

We surface products that may surge or decline in future seasons and recommend actionable next-steps.

DID YOU KNOW ?
54 percent of consumers would consider ending their relationship with a retailer if they are not given tailor-made, relevant content and offers
Source:
Discover products that are most likely to surge or decline in demand in future seasons
Visualize the financial impact associated with each insight
Take recommended actions that maximize financial gains and minimize losses
See some examples:
Search for insights
Insights feed
See more example insights

Avoid ordering Loewe's Square Basket Bag, Pochette Raffia Bag, and some others for Q1 2021 since they are the least profitable.

May 18, 2020
Monthly
Loewe
Worst Performer
Recommended action:

Download the sales forecasts for all SKUs.

Avoid $80,000 in losses
  • Using 2019's sales data, we segmented Loewe's SKUs into performance quadrants.
  • Based on this quadrant analysis, we recommend you to avoid ordering Loewe's Square Basket Bag, Pochette Raffia Bag and the SKUs included in the table below, since they are likely to be the least profitable for 2021 Q1.
No. Product Name Sales Forecast Profit
1 Square Basket Bag in Reed and Calfskin 54 -$24012
2 Pochette Raffia Bag 67 -$21234
3 Puzzle Small Bag 45 -$20175
4 Cushion Tote 67 -$13451
5 Ballon Small Bag 59 -10021

Black, crossbody style handbags from Lilly Pulitzer are likely to be the bestseller in Winter 2020, order 120 units on JOOR by July 1, 2020.

May 13, 2020
Monthly
lilly pulitzer
accessories
Recommended action:

Order 120 units on JOOR by July 1, 2020

Gain $57,000 in revenue
  1. Based on the current sales data, black, crossbody style handbags have the highest sell-through rate: up to 2.6 times more than the multi color, crossbody style ones.
  2. Based on the forecasted sell-through rate of 10 units per week with no discount, we recommend that you order 120 units for Winter 2020.
  3. We recommend that you inform the floor sales team of the surge in demand, and have them plan their VM strategy accordingly!

Order Loewe's Flamenco Clutch, Small Drawstring Pouch and others for Q1 2021 because they are likely to be the bestsellers.

May 18, 2020
Monthly
Loewe
Bestseller
Recommended action:

Download the sales forecast

Gain $250,000 in profit
  • Using 2019's sales data, we segmented Loewe's SKUs into performance quadrants.
  • Based on this quadrant analysis, we recommend you to order Loewe's Flamenco Clutch, Small Drawstring Pouch and the SKUs included in the table below, since they are likely to bring in the most profit for Q1 2021.
No. Product Name Sales Forecast Profit
1 Flamenco Clutch 350 $52000
2 Small Drawstring Pouch 310 $21234
3 Puzzle Mini Bag 270 $20175
4 Gate Pocket 220 $13451
5 Gate Mini Bag 195 10021

Wide leg culottes are the new hot trend among millennials on social media, consider buying more culottes for Spring 2021!

May 20, 2020
Monthly
Consumer insight
New trend
Recommended action:

Buy more culottes for Spring 2021

$200,000
  • Compared to other style trends such as cropped tops and midi skirts, wide leg culottes is trending faster among the Millennials on social media.
  • Some of the reasons they cited are: "Culottes are the new skirts, comfy and stylish!", "I never have to worry about sitting down cross-legged again; plus, they have pockets."
  • We recommend you to buy more culottes for Spring 2021 to capitalize on this trend.

You are likely to run out of Tisbury Shift Dress (True Navy, S) by July 30, 2020. Order 120 more units by June 1.

May 13, 2020
Monthly
Lilly Pulitzer
Dresses
Recommended action:

Order 120 units on JOOR by June 1, 2020

$5000 in missed sales
  1. The sell-through rate of Tisbury Shift Dress (True Navy, S) is currently forecasted to be 20 units per week, which is 2.6 times faster than your average product.
  2. Given a 60-day lead ordering time, order 120 more units by June 1 to avoid missing out on $5,000 a week due to out-of-stock.
  3. Ordering 120 more units can extend your out-of-stock forecast to September 15, 2020.

Discover this package

Offline or online, appearances are everything. The customer experience is the top factor in determining whether someone will purchase - and if they’ll do it again. Cerebra provides you with insights that integrate your entire purview - internal and external - to ensure your customers are shown your products in a timely, appealing, and effective manner. Through its historically integrated approach, Cerebra gives you opportunities to improve in real time as well as in the long-run.

Know what works
Which images drive the most engagement? What layout induces the most conversions?
Be in the right place at the right time
What offers belong where? How is one product related to another?
Get the timing right
Where should items be located to maximize sales and margin performance?
Talk the talk
How can you get the right information to inform your decisions and bring others with you?
Understand who it is for
Which layout resonates most with which customer cohort? Why do some things work with certain demographics and others don’t?
Get Better and Better
What are the most effective ways to build on your markdown successes to drive meaningful, lasting markdown strategies?

Buying Assist in action

Top companies use Cerebra Buying Assist to ride the right trends
and always be on target with their buying & merchandising,

Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia.
Sarah Smith
Lead Merchandiser, Vakko
Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia.
Craig Sams
Lead Developer, Flowbase
Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia.
Simon Lee
Lead Developer, Flowbase

A 3-step program to get ahead in your decision making

We help complex organizations introduce, adopt, and foster evidence-based decision making processes. Unlike a traditional consulting firm, we introduce data-based decision making via three fronts:

Learn more

Truly actionnable insights

Which images drive the most engagement? What layout induces the most conversions?

ERP Sales Data (in-store and online)
ERP Product Data
ERP Inventory Data

Perfectly integrated with your data stream

Education remainder in so cordially. His remainder and own dejection daughters sportsmen. Is easy took he shed to kind.

Learn more

Actions & workflows

Explore with us

The Cerebra team shares insights and stories

Our most common asked questions.

How do I get started ?

One day, after a troubling visit from the giant Catherine Clifford, Chloe leaves her house and sets out in search of three cosy sausages.

Do you connect with our workflows ?

One day, after a troubling visit from the giant Catherine Clifford, Chloe leaves her house and sets out in search of three cosy sausages.

Can you adapt to our needs ?

One day, after a troubling visit from the giant Catherine Clifford, Chloe leaves her house and sets out in search of three cosy sausages.

Do I need a data science team ?

One day, after a troubling visit from the giant Catherine Clifford, Chloe leaves her house and sets out in search of three cosy sausages.

Search for insights
Insights feed

Avoid ordering Loewe's Square Basket Bag, Pochette Raffia Bag, and some others for Q1 2021 since they are the least profitable.

May 18, 2020
Monthly
Loewe
Worst Performer
Recommended action:

Download the sales forecasts for all SKUs.

Avoid $80,000 in losses
  • Using 2019's sales data, we segmented Loewe's SKUs into performance quadrants.
  • Based on this quadrant analysis, we recommend you to avoid ordering Loewe's Square Basket Bag, Pochette Raffia Bag and the SKUs included in the table below, since they are likely to be the least profitable for 2021 Q1.
No. Product Name Sales Forecast Profit
1 Square Basket Bag in Reed and Calfskin 54 -$24012
2 Pochette Raffia Bag 67 -$21234
3 Puzzle Small Bag 45 -$20175
4 Cushion Tote 67 -$13451
5 Ballon Small Bag 59 -10021

Black, crossbody style handbags from Lilly Pulitzer are likely to be the bestseller in Winter 2020, order 120 units on JOOR by July 1, 2020.

May 13, 2020
Monthly
lilly pulitzer
accessories
Recommended action:

Order 120 units on JOOR by July 1, 2020

Gain $57,000 in revenue
  1. Based on the current sales data, black, crossbody style handbags have the highest sell-through rate: up to 2.6 times more than the multi color, crossbody style ones.
  2. Based on the forecasted sell-through rate of 10 units per week with no discount, we recommend that you order 120 units for Winter 2020.
  3. We recommend that you inform the floor sales team of the surge in demand, and have them plan their VM strategy accordingly!

Order Loewe's Flamenco Clutch, Small Drawstring Pouch and others for Q1 2021 because they are likely to be the bestsellers.

May 18, 2020
Monthly
Loewe
Bestseller
Recommended action:

Download the sales forecast

Gain $250,000 in profit
  • Using 2019's sales data, we segmented Loewe's SKUs into performance quadrants.
  • Based on this quadrant analysis, we recommend you to order Loewe's Flamenco Clutch, Small Drawstring Pouch and the SKUs included in the table below, since they are likely to bring in the most profit for Q1 2021.
No. Product Name Sales Forecast Profit
1 Flamenco Clutch 350 $52000
2 Small Drawstring Pouch 310 $21234
3 Puzzle Mini Bag 270 $20175
4 Gate Pocket 220 $13451
5 Gate Mini Bag 195 10021

Wide leg culottes are the new hot trend among millennials on social media, consider buying more culottes for Spring 2021!

May 20, 2020
Monthly
Consumer insight
New trend
Recommended action:

Buy more culottes for Spring 2021

$200,000
  • Compared to other style trends such as cropped tops and midi skirts, wide leg culottes is trending faster among the Millennials on social media.
  • Some of the reasons they cited are: "Culottes are the new skirts, comfy and stylish!", "I never have to worry about sitting down cross-legged again; plus, they have pockets."
  • We recommend you to buy more culottes for Spring 2021 to capitalize on this trend.

You are likely to run out of Tisbury Shift Dress (True Navy, S) by July 30, 2020. Order 120 more units by June 1.

May 13, 2020
Monthly
Lilly Pulitzer
Dresses
Recommended action:

Order 120 units on JOOR by June 1, 2020

$5000 in missed sales
  1. The sell-through rate of Tisbury Shift Dress (True Navy, S) is currently forecasted to be 20 units per week, which is 2.6 times faster than your average product.
  2. Given a 60-day lead ordering time, order 120 more units by June 1 to avoid missing out on $5,000 a week due to out-of-stock.
  3. Ordering 120 more units can extend your out-of-stock forecast to September 15, 2020.