Cerebra CX

Customer Experience

Deliver an outstanding customer journey and anticipate when new needs will arise

DID YOU KNOW ?
84 percent of customers feel that experiences are as important as the actual products and services. 
Source:
Increase basket size
Earn positive customer reviews to increase sales
Reduce returns
See some examples:
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See more example insights

Mid-spenders who bought the Blonde permanent hair color are likely to churn more than normal! Here are some complaints about the product quality.

June 2, 2020
Monthly
Customer churn
Complaint
Recommended action:

$8,000 a month in customer loss prevention
  • Those who spend $30-40 a month and most recently bought the Blonde permanent hair color are more likely to churn than if they had bought other products.
  • Customers are complaining about the quality.
  • Top complaint: "Was not impressed with the color; have only washed twice this week, and the color is already fading."

The cart abandonment rate of Creme Radiance Facial Wash went up to 15% in the last 30 days whereas other products' stayed the same at around 10%.

June 15, 2020
Monthly
Recommended action:

Download cart abandonment reports

$10,000 gained in reduced cart abandonment rate
  • The average cart abandonment rate across your product lines is about 10%.
  • However, the cart abandonment rate of Creme Radiance Facial Wash has gone up to 15% in the last 30 days.
  • One potential cause is that Macy's.com recently marked down the price of Creme Radiance Facial Wash from $27 to $20.

The return rate on your multi-color wedge sandals is higher than the average. The customers are complaining that they run narrower than expected.

June 15, 2020
Monthly
Recommended action:

Share with the Merchandising Team

~$20,000 in reduced returns
  • The return rate on your multi-color wedge sandals (~7%) is a lot higher than the average (~4%).
  • In the survey that asked for their reasons for returning items, customers listed Narrow Sizes as the #1 reason (73%), followed by Quality Issues (10%) and Others (7%)

Wide leg culottes are the new hot trend among millennials on social media, consider buying more culottes for Spring 2021!

May 20, 2020
Monthly
Consumer insight
New trend
Recommended action:

Buy more culottes for Spring 2021

$200,000
  • Compared to other style trends such as cropped tops and midi skirts, wide leg culottes is trending faster among the Millennials on social media.
  • Some of the reasons they cited are: "Culottes are the new skirts, comfy and stylish!", "I never have to worry about sitting down cross-legged again; plus, they have pockets."
  • We recommend you to buy more culottes for Spring 2021 to capitalize on this trend.

Discover this package

A shopper’s likelihood of becoming a customer is directly tied to the experience you deliver them. By delivering alerts that take into account every aspect of your business that impacts customer experience - merchandising, reviews, branding, store design, and sales - Cerebra ensures you’re able to take a comprehensive approach to improving customer experience.

Anticipate Trends
How will customer expectations be shifting in the next 6 months? Year? How is your marketing reflecting those changes in taste?
Take Action
What can you do to improve customer reviews? Which product features are falling flat?
Earn Loyalty
Which methods are the most effective for creating return shoppers?
Figure Out What Works
Why do some store experiences work and others don’t? How can you find the winning pieces of all your strategies to make them work together?
Exceed Expectations
How do you stack up to others in your category? In which ways can you differentiate for the best?
Get Better and Better
What are the most effective ways to iterate on your customer experience to create meaningful, lasting customer journeys?

Buying Assist in action

Top companies use Cerebra Buying Assist to ride the right trends
and always be on target with their buying & merchandising,

Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia.
Sarah Smith
Lead Merchandiser, Vakko
Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia.
Craig Sams
Lead Developer, Flowbase
Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia.
Simon Lee
Lead Developer, Flowbase

A 3-step program to get ahead in your decision making

We help complex organizations introduce, adopt, and foster evidence-based decision making processes. Unlike a traditional consulting firm, we introduce data-based decision making via three fronts:

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Truly actionnable insights

How will customer expectations be shifting in the next 6 months? Year? How is your marketing reflecting those changes in taste?

ERP Sales Data (in-store and online)
ERP Product Data
ERP Inventory Data

Perfectly integrated with your data stream

Education remainder in so cordially. His remainder and own dejection daughters sportsmen. Is easy took he shed to kind.

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Actions & workflows

Explore with us

The Cerebra team shares insights and stories

Our most common asked questions.

How do I get started ?

One day, after a troubling visit from the giant Catherine Clifford, Chloe leaves her house and sets out in search of three cosy sausages.

Do you connect with our workflows ?

One day, after a troubling visit from the giant Catherine Clifford, Chloe leaves her house and sets out in search of three cosy sausages.

Can you adapt to our needs ?

One day, after a troubling visit from the giant Catherine Clifford, Chloe leaves her house and sets out in search of three cosy sausages.

Do I need a data science team ?

One day, after a troubling visit from the giant Catherine Clifford, Chloe leaves her house and sets out in search of three cosy sausages.

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Insights feed

Mid-spenders who bought the Blonde permanent hair color are likely to churn more than normal! Here are some complaints about the product quality.

June 2, 2020
Monthly
Customer churn
Complaint
Recommended action:

$8,000 a month in customer loss prevention
  • Those who spend $30-40 a month and most recently bought the Blonde permanent hair color are more likely to churn than if they had bought other products.
  • Customers are complaining about the quality.
  • Top complaint: "Was not impressed with the color; have only washed twice this week, and the color is already fading."

The cart abandonment rate of Creme Radiance Facial Wash went up to 15% in the last 30 days whereas other products' stayed the same at around 10%.

June 15, 2020
Monthly
Recommended action:

Download cart abandonment reports

$10,000 gained in reduced cart abandonment rate
  • The average cart abandonment rate across your product lines is about 10%.
  • However, the cart abandonment rate of Creme Radiance Facial Wash has gone up to 15% in the last 30 days.
  • One potential cause is that Macy's.com recently marked down the price of Creme Radiance Facial Wash from $27 to $20.

The return rate on your multi-color wedge sandals is higher than the average. The customers are complaining that they run narrower than expected.

June 15, 2020
Monthly
Recommended action:

Share with the Merchandising Team

~$20,000 in reduced returns
  • The return rate on your multi-color wedge sandals (~7%) is a lot higher than the average (~4%).
  • In the survey that asked for their reasons for returning items, customers listed Narrow Sizes as the #1 reason (73%), followed by Quality Issues (10%) and Others (7%)

Wide leg culottes are the new hot trend among millennials on social media, consider buying more culottes for Spring 2021!

May 20, 2020
Monthly
Consumer insight
New trend
Recommended action:

Buy more culottes for Spring 2021

$200,000
  • Compared to other style trends such as cropped tops and midi skirts, wide leg culottes is trending faster among the Millennials on social media.
  • Some of the reasons they cited are: "Culottes are the new skirts, comfy and stylish!", "I never have to worry about sitting down cross-legged again; plus, they have pockets."
  • We recommend you to buy more culottes for Spring 2021 to capitalize on this trend.