Consumer Insights

Discover which and how much your customer segments are churning and take actionable next steps

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Source:
Discover which and how much your customer segments are churning
Take actionable next steps to maximize financial returns
Visualize financial impact with each insight
See some examples:
Search for insights
Insights feed
See more example insights

21% of your loyal customers made a purchase only once over the last two months. Win them back by sending an email with a gift or coupon.

May 21, 2020
Monthly
Churn
Win-back
Recommended action:

Win back loyal customers

$50,000
  • Your loyal customers are those who made purchases at least once a month over the last 12 months.
  • 21% of them have purchased only once in the last two months.
  • Win them back by sending an email with a gift or coupon.

Convert one-time shoppers to loyal customers with OFF-WHITE Air Presto White!

May 21, 2020
Monthly
Conversion
Recommended action:

Feature OFF-WHITE Air Presto White

$25,000
  • We have identified ~25% of your customer base as potential loyal customers
  • Convert these one-time shoppers to loyal customers with OFF-WHITE Air Presto White
  • Coordinate with your marketing team in sending out promotional emails that feature this product to this customer segment.

Mid-spenders who bought the Blonde permanent hair color are likely to churn more than normal! Here are some complaints about the product quality.

June 2, 2020
Monthly
Customer churn
Complaint
Recommended action:

$8,000 a month in customer loss prevention
  • Those who spend $30-40 a month and most recently bought the Blonde permanent hair color are more likely to churn than if they had bought other products.
  • Customers are complaining about the quality.
  • Top complaint: "Was not impressed with the color; have only washed twice this week, and the color is already fading."

Wide leg culottes are the new hot trend among millennials on social media, consider buying more culottes for Spring 2021!

May 20, 2020
Monthly
Consumer insight
New trend
Recommended action:

Buy more culottes for Spring 2021

$200,000
  • Compared to other style trends such as cropped tops and midi skirts, wide leg culottes is trending faster among the Millennials on social media.
  • Some of the reasons they cited are: "Culottes are the new skirts, comfy and stylish!", "I never have to worry about sitting down cross-legged again; plus, they have pockets."
  • We recommend you to buy more culottes for Spring 2021 to capitalize on this trend.

You are losing your High Spenders more than normal! 28% of your High Spenders became Mid Spenders last month, while the average is 10%.

May 21, 2020
Monthly
Churn
Win-back
Recommended action:

Win back High Spenders

$30,000
  • The High Spenders are those who spent at least $5,000 over the past three months.
  • 28% of the High Spenders have decreased their spending to become a Mid Spender, while the normal churn is 10%.
  • Win them back giving them exclusive access to limited edition runs.

Discover this package

Discover which and how much your customer segments are churning
Visualize financial impact with each insight
Take actionable next steps to maximize financial returns

Buying Assist in action

Top companies use Cerebra Buying Assist to ride the right trends
and always be on target with their buying & merchandising,

Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia.
Sarah Smith
Lead Merchandiser, Vakko
Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia.
Craig Sams
Lead Developer, Flowbase
Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia.
Simon Lee
Lead Developer, Flowbase

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21% of your loyal customers made a purchase only once over the last two months. Win them back by sending an email with a gift or coupon.

May 21, 2020
Monthly
Churn
Win-back
Recommended action:

Win back loyal customers

$50,000
  • Your loyal customers are those who made purchases at least once a month over the last 12 months.
  • 21% of them have purchased only once in the last two months.
  • Win them back by sending an email with a gift or coupon.

Convert one-time shoppers to loyal customers with OFF-WHITE Air Presto White!

May 21, 2020
Monthly
Conversion
Recommended action:

Feature OFF-WHITE Air Presto White

$25,000
  • We have identified ~25% of your customer base as potential loyal customers
  • Convert these one-time shoppers to loyal customers with OFF-WHITE Air Presto White
  • Coordinate with your marketing team in sending out promotional emails that feature this product to this customer segment.

Mid-spenders who bought the Blonde permanent hair color are likely to churn more than normal! Here are some complaints about the product quality.

June 2, 2020
Monthly
Customer churn
Complaint
Recommended action:

$8,000 a month in customer loss prevention
  • Those who spend $30-40 a month and most recently bought the Blonde permanent hair color are more likely to churn than if they had bought other products.
  • Customers are complaining about the quality.
  • Top complaint: "Was not impressed with the color; have only washed twice this week, and the color is already fading."

Wide leg culottes are the new hot trend among millennials on social media, consider buying more culottes for Spring 2021!

May 20, 2020
Monthly
Consumer insight
New trend
Recommended action:

Buy more culottes for Spring 2021

$200,000
  • Compared to other style trends such as cropped tops and midi skirts, wide leg culottes is trending faster among the Millennials on social media.
  • Some of the reasons they cited are: "Culottes are the new skirts, comfy and stylish!", "I never have to worry about sitting down cross-legged again; plus, they have pockets."
  • We recommend you to buy more culottes for Spring 2021 to capitalize on this trend.

You are losing your High Spenders more than normal! 28% of your High Spenders became Mid Spenders last month, while the average is 10%.

May 21, 2020
Monthly
Churn
Win-back
Recommended action:

Win back High Spenders

$30,000
  • The High Spenders are those who spent at least $5,000 over the past three months.
  • 28% of the High Spenders have decreased their spending to become a Mid Spender, while the normal churn is 10%.
  • Win them back giving them exclusive access to limited edition runs.