Cerebra Buying

Buying

Make buying decisions that align with the voice of the customer and maximize financial returns.

DID YOU KNOW ?
86% of consumers will pay more for a better customer experience
Source:
Discover products that are most likely to surge or decline in demand in future seasons
Take recommended actions that maximize financial gains and minimize losses
Visualize the financial impact associated with each insight
See some examples:
Search for insights
Insights feed
See more example insights

Avoid ordering Loewe's Square Basket Bag, Pochette Raffia Bag, and some others for Q1 2021 since they are the least profitable.

May 18, 2020
Monthly
Loewe
Worst Performer
Recommended action:

Download the sales forecasts for all SKUs.

Avoid $80,000 in losses
  • Using 2019's sales data, we segmented Loewe's SKUs into performance quadrants.
  • Based on this quadrant analysis, we recommend you to avoid ordering Loewe's Square Basket Bag, Pochette Raffia Bag and the SKUs included in the table below, since they are likely to be the least profitable for 2021 Q1.
No. Product Name Sales Forecast Profit
1 Square Basket Bag in Reed and Calfskin 54 -$24012
2 Pochette Raffia Bag 67 -$21234
3 Puzzle Small Bag 45 -$20175
4 Cushion Tote 67 -$13451
5 Ballon Small Bag 59 -10021

Black, crossbody style handbags from Lilly Pulitzer are likely to be the bestseller in Winter 2020, order 120 units on JOOR by July 1, 2020.

May 13, 2020
Monthly
lilly pulitzer
accessories
Recommended action:

Order 120 units by July 1, 2020

Gain $57,000 in revenue
  1. Based on the current sales data, black, crossbody style handbags have the highest sell-through rate: up to 2.6 times more than the multi color, crossbody style ones.
  2. Based on the forecasted sell-through rate of 10 units per week with no discount, we recommend that you order 120 units for Winter 2020.
  3. We recommend that you inform the floor sales team of the surge in demand, and have them plan their VM strategy accordingly!

Order Loewe's Flamenco Clutch, Small Drawstring Pouch and others for Q1 2021 because they are likely to be the bestsellers.

May 18, 2020
Monthly
Loewe
Bestseller
Recommended action:

Download the sales forecast

Gain $250,000 in profit
  • Using 2019's sales data, we segmented Loewe's SKUs into performance quadrants.
  • Based on this quadrant analysis, we recommend you to order Loewe's Flamenco Clutch, Small Drawstring Pouch and the SKUs included in the table below, since they are likely to bring in the most profit for Q1 2021.
No. Product Name Sales Forecast Profit
1 Flamenco Clutch 350 $52000
2 Small Drawstring Pouch 310 $21234
3 Puzzle Mini Bag 270 $20175
4 Gate Pocket 220 $13451
5 Gate Mini Bag 195 10021

Wide leg culottes are the new hot trend among millennials on social media, consider buying more culottes for Spring 2021!

May 20, 2020
Monthly
Consumer insight
New trend
Recommended action:

Buy more culottes for Spring 2021

$200,000
  • Compared to other style trends such as cropped tops and midi skirts, wide leg culottes is trending faster among the Millennials on social media.
  • Some of the reasons they cited are: "Culottes are the new skirts, comfy and stylish!", "I never have to worry about sitting down cross-legged again; plus, they have pockets."
  • We recommend you to buy more culottes for Spring 2021 to capitalize on this trend.

Discover this package

Cerebra’s insights and alerts are created by blending data that incorporates not only what your business is up to, but what your competitors are up to as well. By way of this comprehensive approach, Cerebra enables your buying process to improve in ways that take into account both your company-wide goals and what resonates with customers.

Know what resonates
Who likes what and why? What’s the financial impact of pursuing a surging product category versus an old standby?
Understand demand
Where is demand coming from in a given season? Which customer segments comprise your demand and how can you meet it?
Find hidden gems
Are there new products yet to be discovered? If you try something new, how do you decide if it’s a success?
Stay competitive
What’s the best way to incorporate what your competition is up to? What will happen to revenue if you decide not to pursue a competing strategy?
Be first
How can you discover new product features and categories before your competitors?
Get better and better
What are the most effective ways to build on your markdown successes to drive meaningful, lasting markdown strategies?

Buying Assist in action

Top companies use Cerebra Buying Assist to ride the right trends
and always be on target with their buying & merchandising,

Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia.
Sarah Smith
Lead Merchandiser, Vakko
Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia.
Craig Sams
Lead Developer, Flowbase
Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia.
Simon Lee
Lead Developer, Flowbase

A 3-step program to get ahead in your decision making

We help complex organizations introduce, adopt, and foster evidence-based decision making processes. Unlike a traditional consulting firm, we introduce data-based decision making via three fronts:

Learn more

Truly actionnable insights

Who likes what and why? What’s the financial impact of pursuing a surging product category versus an old standby?

ERP Sales Data (in-store and online)
ERP Product Data
ERP Inventory Data

Perfectly integrated with your data stream

Education remainder in so cordially. His remainder and own dejection daughters sportsmen. Is easy took he shed to kind.

Learn more

Actions & workflows

Explore with us

The Cerebra team shares insights and stories

Our most common asked questions.

How do I get started ?

One day, after a troubling visit from the giant Catherine Clifford, Chloe leaves her house and sets out in search of three cosy sausages.

Do you connect with our workflows ?

One day, after a troubling visit from the giant Catherine Clifford, Chloe leaves her house and sets out in search of three cosy sausages.

Can you adapt to our needs ?

One day, after a troubling visit from the giant Catherine Clifford, Chloe leaves her house and sets out in search of three cosy sausages.

Do I need a data science team ?

One day, after a troubling visit from the giant Catherine Clifford, Chloe leaves her house and sets out in search of three cosy sausages.

Search for insights
Insights feed

Avoid ordering Loewe's Square Basket Bag, Pochette Raffia Bag, and some others for Q1 2021 since they are the least profitable.

May 18, 2020
Monthly
Loewe
Worst Performer
Recommended action:

Download the sales forecasts for all SKUs.

Avoid $80,000 in losses
  • Using 2019's sales data, we segmented Loewe's SKUs into performance quadrants.
  • Based on this quadrant analysis, we recommend you to avoid ordering Loewe's Square Basket Bag, Pochette Raffia Bag and the SKUs included in the table below, since they are likely to be the least profitable for 2021 Q1.
No. Product Name Sales Forecast Profit
1 Square Basket Bag in Reed and Calfskin 54 -$24012
2 Pochette Raffia Bag 67 -$21234
3 Puzzle Small Bag 45 -$20175
4 Cushion Tote 67 -$13451
5 Ballon Small Bag 59 -10021

Black, crossbody style handbags from Lilly Pulitzer are likely to be the bestseller in Winter 2020, order 120 units on JOOR by July 1, 2020.

May 13, 2020
Monthly
lilly pulitzer
accessories
Recommended action:

Order 120 units by July 1, 2020

Gain $57,000 in revenue
  1. Based on the current sales data, black, crossbody style handbags have the highest sell-through rate: up to 2.6 times more than the multi color, crossbody style ones.
  2. Based on the forecasted sell-through rate of 10 units per week with no discount, we recommend that you order 120 units for Winter 2020.
  3. We recommend that you inform the floor sales team of the surge in demand, and have them plan their VM strategy accordingly!

Order Loewe's Flamenco Clutch, Small Drawstring Pouch and others for Q1 2021 because they are likely to be the bestsellers.

May 18, 2020
Monthly
Loewe
Bestseller
Recommended action:

Download the sales forecast

Gain $250,000 in profit
  • Using 2019's sales data, we segmented Loewe's SKUs into performance quadrants.
  • Based on this quadrant analysis, we recommend you to order Loewe's Flamenco Clutch, Small Drawstring Pouch and the SKUs included in the table below, since they are likely to bring in the most profit for Q1 2021.
No. Product Name Sales Forecast Profit
1 Flamenco Clutch 350 $52000
2 Small Drawstring Pouch 310 $21234
3 Puzzle Mini Bag 270 $20175
4 Gate Pocket 220 $13451
5 Gate Mini Bag 195 10021

Wide leg culottes are the new hot trend among millennials on social media, consider buying more culottes for Spring 2021!

May 20, 2020
Monthly
Consumer insight
New trend
Recommended action:

Buy more culottes for Spring 2021

$200,000
  • Compared to other style trends such as cropped tops and midi skirts, wide leg culottes is trending faster among the Millennials on social media.
  • Some of the reasons they cited are: "Culottes are the new skirts, comfy and stylish!", "I never have to worry about sitting down cross-legged again; plus, they have pockets."
  • We recommend you to buy more culottes for Spring 2021 to capitalize on this trend.