Know exactly what your customers want

Cerebra tells you
‍

Cerebra extracts signals from any data source, structured or not, to alert you of opportunities and anticipate customers' needs

no code required
We'll soon get in touch :)
Oops! Something went wrong while submitting the form.

There is too much data for anyone to sift through alone

Understand what your customers are thinking by extracting insights from any open-ended text. Including chat logs, product reviews, transcripts, and more. 

Predict trends and capitalize on future demand by finding anomalies and patterns in your sales data.

Know which products appear most often  across social media (comments, posts, videos, etc.) in order to stay on top of what’s trending.      

Insight packages for every role and need

Data-Driven Merchandising
Which product attributes are most likely to surge and underperform in the next season, and why?
  • Which products are forecasted to show a significant surge or decline in demand, and what is the corresponding financial impact?
  • How can a forecasted decline or surge in customer demand for a particular product be reacted to optimally, taking into account order lead time?
  • Which features exhibit high correlation with the performance deviation?

‍

Back
Contact Cerebra

Data-Driven Merchandising

Coming soon
We surface products that may surge or decline in future seasons and recommend actionable next-steps.
Dynamic Markdown
Which items should be put on clearance? If so, when and by how much?
  • What is the optimal markdown to achieve the margin and sell-through milestones for every product?
  • Which products have the highest stale inventory forecast?
  • What is the projected sales forecast for the underperforming products in the upcoming months without any markdown? 
  • What is the price and markdown elasticity for the core demographics of these products?

‍

Back
Contact Cerebra

Dynamic Markdown

Coming soon
We surface the optimal markdown to achieve the margin and sell-through goal for each product.
Customer Experience
How can you deliver an outstanding customer journey and anticipate when new needs will arise?
  • How will customer expectations be shifting in the next 6 months? Year? How is your marketing reflecting those changes in taste?
  • What can you do to improve customer reviews? Which product features are falling flat?
  • Which methods are the most effective for creating return shoppers?
  • Why do some store experiences work and others don’t? How can you find the winning pieces of all your strategies to make them work together?
  • How do you stack up to others in your category? In which ways can you differentiate for the best?
  • What are the most effective ways to iterate on your customer experience to create meaningful, lasting customer journeys?
Back
Contact Cerebra

Customer Experience

Coming soon
Deliver an outstanding customer journey and anticipate when new needs will arise
Marketing ROI
What are the products and customer segments that would benefit the most from marketing, and what are the right assortments to highlight?
  • What is the impact of marketing spending for each product category, SKU, or customer segment?
  • What is the right timing for online and offline marketing spend, with respect to the upcoming exhibitions?
  • Given an increase in marketing spend, what is the resulting effect on forecasted results?

‍

Back
Contact Cerebra

Marketing ROI

Coming soon
Survey & Review Monitoring
What are the common trends among all open-ended text based submissions, and which groups should I pay attention to?
  • Which issues are surfacing among all structured and unstructured feedback channels? What is the volume and trend of each issue?
  • Does the feedback correlate with any specific user trait, product attributes, or customer preferences?
  • Do the issues exhibit seasonality, or causality with new product releases/changes?
  • Do the issues correlate with significant changes in relevant products’ sales performance, clients’ engagement and spending behavior and financial impact?

‍

Back
Contact Cerebra

Survey & Review Monitoring

Coming soon
Know which customer sentiment trends are having the biggest impact on your bottom line
Buying
How can you build a buying process that aligns the voice of the customer with the needs of the enterprise?
  • Who likes what and why? What’s the financial impact of pursuing a surging product category versus an old standby?
  • Where is demand coming from in a given season? Which customer segments comprise your demand and how can you meet it?
  • Are there new products yet to be discovered? If you try something new, how do you decide if it’s a success?
  • What’s the best way to incorporate what your competition is up to? What will happen to revenue if you decide not to pursue a competing strategy?
  • How can you discover new product features and categories before your competitors?
  • What are the most effective ways to build on your markdown successes to drive meaningful, lasting markdown strategies?
Back
Contact Cerebra

Buying

Coming soon
Make buying decisions that align with the voice of the customer and maximize financial returns.
Custom Insight Suite
Cerebra can work with you to develop custom insights tailored for your use case.
  • What are some daily/weekly decisions you have to make?
  • What is the relevant data for each decision or challenge, internal to the company, and external resources?
  • What do you wish you could know quickly to make your job easier?

‍

Back
Contact Cerebra

Custom Insight Suite

Coming soon
Data-Driven Merchandising
Which product attributes are most likely to surge and underperform in the next season, and why?
  • Which products are forecasted to show a significant surge or decline in demand, and what is the corresponding financial impact?
  • How can a forecasted decline or surge in customer demand for a particular product be reacted to optimally, taking into account order lead time?
  • Which features exhibit high correlation with the performance deviation?

‍

Back
Contact Cerebra

Data-Driven Merchandising

Which product attributes are most likely to surge and underperform in the next season, and why?
AVAILABLE FOR 
PILOT CUSTOMERS
Dynamic Markdown
Which items should be put on clearance? If so, when and by how much?
  • What is the optimal markdown to achieve the margin and sell-through milestones for every product?
  • Which products have the highest stale inventory forecast?
  • What is the projected sales forecast for the underperforming products in the upcoming months without any markdown? 
  • What is the price and markdown elasticity for the core demographics of these products?

‍

Back
Contact Cerebra

Dynamic Markdown

Which items should be put on clearance? If so, when and by how much?
AVAILABLE FOR 
PILOT CUSTOMERS
Customer Experience
How can you deliver an outstanding customer journey and anticipate when new needs will arise?
  • How will customer expectations be shifting in the next 6 months? Year? How is your marketing reflecting those changes in taste?
  • What can you do to improve customer reviews? Which product features are falling flat?
  • Which methods are the most effective for creating return shoppers?
  • Why do some store experiences work and others don’t? How can you find the winning pieces of all your strategies to make them work together?
  • How do you stack up to others in your category? In which ways can you differentiate for the best?
  • What are the most effective ways to iterate on your customer experience to create meaningful, lasting customer journeys?
Back
Contact Cerebra

Customer Experience

How can you deliver an outstanding customer journey and anticipate when new needs will arise?
AVAILABLE FOR 
PILOT CUSTOMERS
Marketing ROI
What are the products and customer segments that would benefit the most from marketing, and what are the right assortments to highlight?
  • What is the impact of marketing spending for each product category, SKU, or customer segment?
  • What is the right timing for online and offline marketing spend, with respect to the upcoming exhibitions?
  • Given an increase in marketing spend, what is the resulting effect on forecasted results?

‍

Back
Contact Cerebra

Marketing ROI

What are the products and customer segments that would benefit the most from marketing, and what are the right assortments to highlight?
AVAILABLE FOR 
PILOT CUSTOMERS
Survey & Review Monitoring
What are the common trends among all open-ended text based submissions, and which groups should I pay attention to?
  • Which issues are surfacing among all structured and unstructured feedback channels? What is the volume and trend of each issue?
  • Does the feedback correlate with any specific user trait, product attributes, or customer preferences?
  • Do the issues exhibit seasonality, or causality with new product releases/changes?
  • Do the issues correlate with significant changes in relevant products’ sales performance, clients’ engagement and spending behavior and financial impact?

‍

Back
Contact Cerebra

Survey & Review Monitoring

What are the common trends among all open-ended text based submissions, and which groups should I pay attention to?
AVAILABLE FOR 
PILOT CUSTOMERS
Buying
How can you build a buying process that aligns the voice of the customer with the needs of the enterprise?
  • Who likes what and why? What’s the financial impact of pursuing a surging product category versus an old standby?
  • Where is demand coming from in a given season? Which customer segments comprise your demand and how can you meet it?
  • Are there new products yet to be discovered? If you try something new, how do you decide if it’s a success?
  • What’s the best way to incorporate what your competition is up to? What will happen to revenue if you decide not to pursue a competing strategy?
  • How can you discover new product features and categories before your competitors?
  • What are the most effective ways to build on your markdown successes to drive meaningful, lasting markdown strategies?
Back
Contact Cerebra

Buying

How can you build a buying process that aligns the voice of the customer with the needs of the enterprise?
AVAILABLE FOR 
PILOT CUSTOMERS
Custom Insight Suite
Cerebra can work with you to develop custom insights tailored for your use case.
  • What are some daily/weekly decisions you have to make?
  • What is the relevant data for each decision or challenge, internal to the company, and external resources?
  • What do you wish you could know quickly to make your job easier?

‍

Back
Contact Cerebra

Custom Insight Suite

Cerebra can work with you to develop custom insights tailored for your use case.
AVAILABLE FOR 
PILOT CUSTOMERS

Accelerate sales opportunities

Predict when your customers will interact with your brands, and turn consumer behavior into sales opportunities and margin improvements.

Optimize customer engagement

Map each customer to the products they actually want to buy, and minimize markdowns by engaging them at the times they're most likely to purchase.

Increase revenue

Allocate inventory & reduce carry-over across your product catalog by capitalizing on niche buying and merchandising opportunities.

Improve decision making

Identify demand drivers and improve product development by unifying your transaction data with external information about market trends.

Caleb, Sales
Sarah, CEO
James, Design
Chloé, Marketing
Bodhi, Merchandising
Which products turn customers into repeat buyers at our 5th Ave Store?

75% of customers who buy the Black Bomber Jacket  buy these products next

After spending $75 on the jacket, these buyers have gone on to spend $235 more on average over the next three months.

Consider cross-selling these products!
Tip: suggest the bomber jacket to new customers
Black Bomber Jacket (L)
Mountain Flannel Button-Up Shirt
60%
Mountain Flannel Button-Up Shirt
15%
Slim Fit Jeans
5%
See more items
View Cerebra's Answer
What products will be trending out in the next month?

Boot Cut Jeans were popular a few months ago, but  repeat sales recently dropped 47%

Women’s Boot Cut Jeans are currently underperforming because the fit and style are not on-trend.

Financial Impact : - $200k in revenue
Explore other products
View Cerebra's Answer
Why do people like the Yosemite Down Jacket? When do they wear it?

70% of your customers are wearing this jacket for outdoor activities

Reviews suggest that customers expect more durable materials for this use case.

FRAGILE MATERIAL
This topic is directly mentioned by 15% of customers, and further impacts 46% of customers interested in these products.
Customers that directly mentioned this topic
Customers that bought these products and are affected by this topic
Learn more
View Cerebra's Answer
Which products would benefit most from a discount or promotion?

You currently have 3,504 units of unsold inventory for Boxer Briefs!

Below are some potential buyer personas you haven't addressed yet.

Market this product to the following customer segments to bring inventory down by next month!
View Cerebra's Answer
Will sales of white low top sneaker grow this quarter?

Demand surge expected on March 11th

Expect a pre-season surge of the white low top sneaker to begin on March 4th. Ship 138 units to your Venice Store in order to meet demand.

Demand at risk: - $120k
View Cerebra's Answer

Answers for every situation

Cerebra empowers you to base every decision on what your customers want.

Customer insights
Product insights
Sales insights
Which customer segment has the highest growth potential?
What colors for women's Boot Cut Jeans will be trending next winter?
Which customer segment spends the most per transaction?
Which customer segment is churning and when should I engage to win them back?
How many of your customers buy more than one product?
How can I increase the cart size for female customers shopping online?
What are the new interests of our young customer base?
Which champion customers am I at risk of losing right now, and what can I do to bring them back?
Am I on the right track to gain more high-spender customers in CA?
Which product line will grow in popularity the most next quarter?
Which products should we support with a marketing campaign to get rid of excess inventory?
Which life scenes are most important for customers who buy down jackets?
Which issues are causing customers who buy shoes to churn?
Which features do customers like most about jackets?
Which product lines are underperforming?
Which products are driving the most social posts?
What product is going to be trending the most next year?
What can I do to improve my customer retention for shirt products?
Which region has the highest potential new customer growth?
When will sales of Men's Parka's surge this year?
What items do recurring customers like to buy at each store?
What percent of your in-store purchases are made by recurring customers?
Which product groups are trending lower than their historical average?
What product groups are generating the most revenue in each store?
Which promotions can I offer to increase conversion for VIP Customers?
Which regions will have the highest demand this month?
Which product growth opportunities am I missing out on?

Our most common asked questions.

Where can we clone more?

One day, after a troubling visit from the giant Catherine Clifford, Chloe leaves her house and sets out in search of three cosy sausages.

How do we use webflow?

One day, after a troubling visit from the giant Catherine Clifford, Chloe leaves her house and sets out in search of three cosy sausages.

Is Vlad a secret agent?

One day, after a troubling visit from the giant Catherine Clifford, Chloe leaves her house and sets out in search of three cosy sausages.

Did someone find Waldo?

One day, after a troubling visit from the giant Catherine Clifford, Chloe leaves her house and sets out in search of three cosy sausages.

One day, after a troubling visit from the giant Catherine Clifford.
About us
Meet the teamOur storyContactCareer
Useful
WebflowTwitterBlog
Subscribe to Our Newsletter
One day, after a troubling visit from the giant Catherine Clifford, Chloe leaves her house and sets out in search of three cosy sausages.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Cerebra

ProductTerms of ServiceAbout us

Insight packages

BuyingSurvey & MonitoringMarketing ROICustomer ExperienceDynamic MarkdownData-Driven Merchandising

Support

Contact SupportHow it works

Contact

deger@cerebra.tech
Cerebra
Copyright © 2020 Cerebra Technologies INC.
Terms of Service
•
Contact us